|Poster from Marvel's The Avengers|
Beginning in August, The Dark Knight Rises started taking over the headlines with almost daily reports from shooting locations in Pittsburgh and New York. In the early fall, on-set spy videos appeared on the web, showing TDKR being filmed, and immediately went viral. Then, as we got closer to the big holiday movie season, TDKR director, Christopher Nolan and some of the cast started giving interviews that whetted fans appetites for anything and everything Bat-related.
So, here we are on Christmas Eve, and The Dark Knight Rises is still the hottest movie topic on the web, thanks to the release of the official trailer on Monday (Dec. 19). As if we needed any proof that TDKR is red hot - according to Apple, the trailer smashed the record for number of downloads on its iTunes Movie Trailers site in a 24 hour period.
From The Hero Complex -
The trailer went online at 10 a.m. Monday morning and was viewed more than 12.5 million times in the next 24 hours, breaking the previous record — held by the trailer for Joss Whedon’s “The Avengers” — by well over 2 million.