|Marvel Studios/Paramount Pictures|
It looks like the issue of how to market a World War II era super-patriot has been on the minds of the filmmakers, as well. On July 3, Brooks Barnes posted an article on the New York Times' Media Decoder blog that outlined the challenges that Marvel Studios and Paramount Pictures have in marketing Captain America: The First Avenger to foreign audiences.
Here's a sample -
"Selling a quaintly patriotic war hero in a politically divided United States would be tricky enough. What about overseas, where movies can generate over 70 percent of their total box-office revenue and the word “America” can be a downright dirty one?" -Brooks Barnes - New York Times, 7/3/11The article raises some interesting questions in terms of what American movie distributors are willing to do in order to market films with a pro-America stance. You can find the full article at the link below -